Digital transformation (DT) is raising new challenges. This article seeks to understand how
DT has changed business strategies, requiring a new profile of professionals, analyzing the …

This systematic review examines academic literature published between 2012 and 2022 on
micro-credential research and practices in higher education. A deductive analysis of …

The objective of this study is to determine the relationship of digital marketing as a wide
emerging marketing tool, in developing public relation values for modern business in the …

As marketing continues to be transformed by technology and the explosion of big data,
academic research has identified a significant need for analytics skills in marketing …

Marketing curricula are experiencing a digital disruption as e-books and other electronic
educational resources replace print textbooks. This study investigates student perceptions …

Advances in digital technologies coupled with the explosion of data are transforming the
marketing education landscape at a rapid pace. Given the scale and speed of digital …

Purpose The purpose of this paper is to introduce a conceptual framework as a six-stage
guided implementation for educators to embed Canva (an online design tool) into their …

The internet has changed marketing education and disrupted the traditional approach to
teaching marketing. Digital marketing as a field of study is a dynamic discipline that requires …

With the increasing attention in developing data literacy competency to enhance students'
employability in tourism and hospitality education. This study proposes a behavior changing …

Modern marketing requires a dynamic shift from traditional to digital worlds where
technology with data handling significantly needs marketing analytics effectiveness with a …