[图书][B] The impact of celebrity endorser type and source credibility on the advertising attitudes and purchase intentions of Indian rural consumers
S Muralidharan - 2012 - search.proquest.com
India is among the fastest growing economies in the world and has the second largest
population out of which 70% are considered rural. The rural consumer has witnessed a …
population out of which 70% are considered rural. The rural consumer has witnessed a …