Selama ini generasi Z lekat dengan stereotip antisosial, serba instan, dan sulit
berkomunikasi dengan generasi terdahulu. Perbedaan generasi seringkali menimbulkan …

Abstract Generation Z, or Gen Z, are those who were born roughly between 1995 and 2010
(Bencsik, 2016; Francis and Hoefel, 2018; and Bohlich, 2020). Gen Z shows unique …

Despite several similarities, Generation Z in Indonesia has specific characteristics that might
differentiate them from their colleagues from other countries. Socio-cultural factors such as …

Generation Z is a generation with unique characteristics that makes them differ from their
predecessor. With Generation Z entering the workplace, there are currently three …

Gen Z stands out as a new age learner group in the context of open and distance learning.
Research shows that Gen Z has different needs and expectations form their predecessors; …

The mentality of Generation Z differs markedly from the approach to social and economic
issues presented by earlier generations. These young people have had access to the …

Generasi Z merupakan individu yang lahir pada tahun 1995 hingga 2012, sehingga mereka
sedang berada pada peralihan antara dunia akademik dan dunia kerja. Perbedaan kedua …

Generation Z has started entering adulthood and the workplace in the last couple of years.
Both generations Y and Z will be a major force in workplace as well as marketforce. Both …

The pandemic leap continues and only makes things worse. Sharp criticism continues to
pour in about what measures it can put in place to reduce the social crisis. Although some …

Purpose Marketers increasingly use social media influencers to appeal to young consumers.
This study aims to investigate the impact of the influencers' country of origin (COO) on young …