Research on psychological ownership is prevalent in the consumer domain. This article
details the theoretical core of psychological ownership, integrating research in consumer …

Virtual reality (VR) is receiving increasing interest from marketers as this technology
provides significant opportunities for enhancing consumer engagement and responses …

Retail is rapidly evolving to construct virtual environments for consumers. Online product
images, videos, and virtual reality (VR) interfaces enliven consumer experiences and are a …

How can consumers be encouraged to take better care of public goods? Across four studies,
including two experiments in the field and three documenting actual behaviors, the authors …

Product design is a source of competitive advantage for companies and is an important
driver of company performance. Drawing on an extensive literature review and consumer …

As consumers become more conscious of the deteriorating state of the environment,
organizations too are beginning to demonstrate their sustainable commitments in …

Psychological ownership, or the feeling that something is mine, has garnered growing
attention in marketing. While previous work focuses on the positive aspects of psychological …

The digital transformation of the tourism industry influences tourists' behavior. Grounded in
dual-processing theory, this study developed a holistic framework to explain the underlying …

Increasingly, many brands are handing over to consumers the control of the design process,
allowing for the customization of products, experiences, and services. While there is a clear …

Product involvement refers to consumers' perceived relevance of the importance of a
product category based on their inherent needs, values and interests. The literature has …