Memorable repetition: The role of letter repetition in brand names and social media marketing

M Naderi Varandi, V Shaghaghi, P Foroudi… - New Media …, 2023 - nms.atu.ac.ir
AbstractThe purpose of this study is to find out the role of textual paralinguistic features with
an emphasis on letter repetition in social media and the possibility of using these features in …