This study explores how young millennials understand and respond to newsfeed native
advertising on Facebook, rooting our focus on its covert nature of the ad format. Drawing …

This study explores intergenerational differences in attitudes toward mobile advertising
(addressing their informativeness, irritation, trustworthiness, entertainment, and …

Abstract This study tested Psychological Reactance Theory and the Limited Capacity Model
of Motivated Mediated Message Processing by examining participants'(N= 155 young adult …

Consumers do not always recognize the persuasive intent of covert forms of advertising.
Thus, when exploring consumers' evaluations of these specific ads it is important to measure …

Background Plain packaging (PP) of tobacco products and increased graphic warnings may
contribute to lower attractiveness of smoking, particularly among youths. In France, this …

El presente trabajo se centra en la prevención del tabaquismo utilizando mensajes
narrativos. En particular, se analiza el papel de dos características de los mensajes …

Purpose Graphic health warnings (GHWs) on tobacco product packaging constitute one
component within a multifaceted set of tobacco control measures. This study aims to …

Background: Prior research suggests that social media–based public health campaigns are
often targeted by countercampaigns. Objective: Using reactance theory as the theoretical …

On-pack tobacco warnings typically feature long-term health risks, which many young adults
rationalize or reject. We examined the emotions generated by more proximal warnings to …

The health crisis caused by COVID-19 resulted in societal breakdowns around the world.
Our research is based on determining which features of testimonial messages are most …