The purpose of the study is to extend the coopetition concept to the regional level, throwing
light on the dynamics of cross-border collaboration affected by paradoxical tensions …

This study unveils how Latin American countries present to the eyes of educated, English-
speaking audiences in the promotion of exports, tourism, and foreign direct investment …

Purpose Literature on nation branding is heterogeneous and varies significantly, not only in
terminological terms but also in theoretical approaches and practical application. This paper …

I Sverige finns det idag 290 kommuner. Den befolkningsmässigt största kommunen är
Stockholm Stad med nästan 1 miljon invånare och den minsta är Bjurholm i Västerbotten …

This study examines how the place brand identities of seven Destination Management
Organisations (DMOs) in southern Sweden guide their sustainable tourism communication …

This book offers a comprehensive and insightful exploration of Oman's foreign policy and
national identity in the context of the Middle East. The Sultanate of Oman is often hailed as a …

Öz Çalışma,“marka yönetimi çalışmalarında 'sürdürülebilirlik'kavramının bir 'gösteri'unsuru
olarak kullanıldığı, kavramın işaret ettiği gerçeklikten koparıldığı, bu nedenle de uzun …

Public Opinion about Sweden during the COVID-19 Pandemic and Implications for its Nation
Brand: A Sentiment Analysis This thesis seeks to expand the understanding of nation brand …

Prilikom internacionalizacije poslovanja, od ključnog značaja je da marketari istraže tržište,
kako bi se formulisala adekvatna marketing strategija koja će uvažiti potrebe lokalnog tržišta …

UA: Об'єкт дослідження: внутрішня та зовнішня політика Данії. Предмет дослідження:
підходи до позиціонування Данії у системі міжнародних відносин. Мета роботи полягає …