Does it matter where the word-of-mouth occurs?: An empirical study on the sales impact of...

[图书][B] Electronic word-of-mouth (eWOM)

E Ismagilova, YK Dwivedi, E Slade, MD Williams… - 2017 - Springer
With the growth of Internet technologies more and more consumers are using it as a tool for
information seeking about a product or a company. Enhancement of the Internet, popularity …
被引用次数：615 相关文章 所有 11 个版本

Impact of eWOM

E Ismagilova, YK Dwivedi, E Slade… - Electronic Word of …, 2017 - Springer
Studies on the impact of eWOM can be classified into two categories (Pan 2014). First,
market-level analysis, where researchers focus on market-level parameters, such as product …
被引用次数：10 相关文章 所有 3 个版本

[引用][C] Çevrimiçi yorumların tüketicilerin satın alma niyetlerin üzerindeki etkisi

D Abaeva - Akdeniz Üniversitesi, Sosyal Bilimler Enstitüsü, Yüksek …, 2020
被引用次数：3 相关文章 所有 2 个版本