Abstract Evaluation is a fundamental concept in psychological science. Limitations of self-
report measures of evaluation led to an explosion of research on implicit measures of …

At least since the time of Aristotle, humans have been fascinated with trying to understand
how meaning is represented in what, in modern terms, has come to be known as semantic …

This study presents the adaptation of the Affective Norms for English Words (ANEW; Bradley
& Lang, 1999a) for European Portuguese (EP). The EP adaptation of the ANEW was based …

Recent research suggests that the allocation of attentional resources to emotional content
during word processing might be sensitive to task requirements. This question was …

We describe the use of behavioral, neuroimaging, and genetic methods to examine
individual differences in cognition and affect, guided by three criteria:(1) relevance to human …

It is generally assumed that affective picture viewing is related to higher levels of
physiological arousal than is the reading of emotional words. However, this assertion is …

To inform how emotions in speech are implicitly processed and registered in memory, we
compared how emotional prosody, emotional semantics, and both cues in tandem prime …

Previous studies examining event-related potentials and evaluative priming have been
mixed; some find evidence that evaluative priming influences the N400, whereas others find …

The influence of emotional prosody on the evaluation of emotional facial expressions was
investigated in an event-related brain potential (ERP) study using a priming paradigm, the …

Neuroimaging and behavioral studies have shown that brands convey meaning to
consumers. To investigate the immediate reactions of the brain to brand logos, followed …