Given the importance of online word of mouth (WOM), there has been an increasing need to
understand the psychological mechanisms that underlie WOM transmission (ie sharing of …

Psychological certainty has been the subject of a great deal of research across a number of
different literatures. This review focuses on prior and ongoing research on attitude certainty …

Retailers gather data about customers' online behavior to develop personalized service
offers. Greater personalization typically increases service relevance and customer adoption …

Consumers share word of mouth face to face, over social media, and through a host of other
communication channels. But do these channels affect what people talk about and, if so …

Previous research on word of mouth (WOM) has presented inconsistent evidence on
whether consumers are more inclined to share positive or negative information about …

How does interpersonal closeness (IC)—the perceived psychological proximity between a
sender and a recipient—influence word-of-mouth (WOM) valence? The current research …

Building on anthropomorphism and regulatory focus theories, this research examines the
effect of humanizing artificial intelligence (AI)-powered robo-advisors on investment …

The Psychology of Advertising offers a comprehensive exploration of theory and research in
(consumer) psychology on how advertising impacts the thoughts, emotions and actions of …

This article attempts to summarize the strongest evidence that has emerged from crisis
communication research, a rapidly evolving practice area of scholarly research. The article …

The ability of attitudinal ambivalence and certainty to individually predict an attitude's
stability over time has received mixed support. We proposed that ambivalence and certainty …