Role of product advantage in shaping product outcome: a hybrid review
H Kalro, M Joshipura - Marketing Intelligence & Planning, 2024 - emerald.com
Purpose This study examines current dynamics, consolidates current knowledge, elicits
trends, identifies and analyzes primary research clusters, offers future directions, and …
trends, identifies and analyzes primary research clusters, offers future directions, and …
Customer Participation in New Product Development: The Contingent Effects of Product Development Proficiency and Task Uncertainty
In the literature on new product development, the positive effect of customer participation on
the success of new products is under debate. Based on the contingency theory …
the success of new products is under debate. Based on the contingency theory …
Mot gröna horisonter: Projektledarens befogenheter och påverkan för att främja hållbarhetsarbetet inom produktutvecklande företag
D Embaye - 2024 - diva-portal.org
Ekologisk hållbarhet har på senare tid blivit alltmer framträdande i den globala
medvetenheten, särskilt med tanke på den ökande befolkningen, industrialiseringen och …
medvetenheten, särskilt med tanke på den ökande befolkningen, industrialiseringen och …
[图书][B] Product Introduction in Low-Volume Manufacturing From an Information Quality Perspective
S Javadi - 2024 - search.proquest.com
Manufacturing companies must continually innovate and introduce new products to compete
globally, relying on a well-executed product introduction process for success. This involves a …
globally, relying on a well-executed product introduction process for success. This involves a …
Powering Product Innovation With Post-Merger and Acquisition Integration: The Moderating Effects of Customer Orientation and Organizational Complexity
H Wagner - 2024 - search.proquest.com
Product innovation, a crucial source of competitive advantage, is a company's lifeblood to
thrive in global, dynamic markets. M&A enable firms to access new markets faster and …
thrive in global, dynamic markets. M&A enable firms to access new markets faster and …
[PDF][PDF] Market Orientation, Supply Chain Integration, and Marketing-Technical Integration: Antecedents of Competitive Advantage
MK Shahzad, S Ahmed, F Anwar - Pakistan Business Review - pbr.iobm.edu.pk
The purpose of the study is to examine how knowledge-based dynamic capabilities
contribute to firms' competitive advantage. The current study identifies essential supply chain …
contribute to firms' competitive advantage. The current study identifies essential supply chain …
POWERING PRODUCT INNOVATION WITH POST-M&A INTEGRATION: THE MODERATING EFFECTS OF CUSTOMER ORIENTATION AND ORGANIZATIONAL …
H Wagner - 2024 - scholarshare.temple.edu
Product innovation, a crucial source of competitive advantage, is a company's lifeblood to
thrive in global, dynamic markets. M&A enable firms to access new markets faster and …
thrive in global, dynamic markets. M&A enable firms to access new markets faster and …
[PDF][PDF] PRODUCT INTRODUCTION IN LOW-VOLUME MANUFACTURING
S Javadi - diva-portal.org
Manufacturing companies must continually innovate and introduce new products to compete
globally, relying on a well-executed product introduction process for success. This involves a …
globally, relying on a well-executed product introduction process for success. This involves a …