Combined effects of valence and attributes of e-WOM on consumer judgment for message and
product: The moderating effect of brand community type | Emerald Insight Books and journals …

Customer engagement has been labeled as a prerequisite for the success of virtual
customer environments. A key challenge for organizations serving their customers via these …

The objective of this paper is to resolve mixed findings about which type of evidence is more
persuasive—statistical or anecdotal information. In a meta-analysis of 61 papers exploring …

Sellers readily obtain consumer product evaluations from online reviews in order to identify
competitive products in detail and predict sales. Firstly, we collect product review data from …

Purpose The purpose of this paper is to empirically test a research model that incorporated
antecedents of praise feedback behaviour (fear of confrontation and incentive for reducing …

基线比例忽略是指在不确定情境中, 个体进行判断和决策时不能充分利用或者忽略基线比例的
现象. 本研究通过系列情境实验探索了三种不同维度的心理距离, 即时间距离 …

This study investigated how time pressure and user ratings impacted consumer's choice
behavior and their eye fixation when shopping for online products. Participants were …

Previous research indicated that valence of qualitative consumer reviews (positive versus
negative) on a mental health therapist's provider website caused participants to ignore high …

Health practitioners are increasingly using social media to market their services to potential
clients. No research has experimentally examined the impact of base-rate (eg, numerical …

With the increasing popularity of online consumer review platforms, consumers have long
begun to rely on cues from other consumers rather than information provided by …