Purpose Many tourism-related industries, such as hotels, use social media as a marketing
tool for promotion and distribution. This paper aims to use a model that explores the impact …

The purpose of this study is to analyze the influences of brand image on customer attitude,
intention to purchase, and customer satisfaction in the context of start-up businesses, in …

Environmental protection, sustainable development, quality, and value have become the
goals of societal development in the twenty-first century. As the core of environmental …

Tujuan penelitian ini adalah untuk mengetahui dan menganalisis pengaruh kualitas produk,
citra merek dan harga terhadap Keputusan Pembelian Kopi Pada Aplikasi Online Dimasa …

Even if the project leader can set the priority within the range of the department, it is difficult
for the management to set it from a company-wide perspective. One reason is that there is a …

Purpose: This study aimed to determine the effect of information-seeking, knowledge,
purchasing behavior, and word-of-mouth on complaint behavior. Design/methodology …

In industrial design, perceived quality is driven by color, material, and finishing (CMF). Extant
literature on CMF in the automobile industry has primarily focused on hue. Accordingly, the …

Resumen en español El estudio tuvo como objetivo determinar la relación que vincula la
calidad de servicio y la imagen corporativa en la oficina de seguros y prestaciones …

This article aims to show the significance of branding in achieving set marketing goals and
ensuring the sustainable development of a selected education and research library as a non …

Today analyzing the behavior of consumers and being aware of what is going on in their
minds is of great importance for proper behavioral orientation and offering products tailored …