In this article, the rapidly growing body of research that has been published recently on the
topic of crossmodal correspondences that involve auditory and gustatory/flavor stimuli is …

Human–computer integration is an emerging area in which the boundary between humans
and technology is blurred as users and computers work collaboratively and share agency to …

Olfactory experiences represent a domain that is particularly rich in crossmodal
associations. Whereas associations between odors and tastes, or other properties of their …

Crossmodal correspondences refer to the systematic associations often found across
seemingly unrelated sensory features from different sensory modalities. Such phenomena …

The last couple of years have seen a rapid growth of interest (especially amongst cognitive
psychologists, cognitive neuroscientists, and developmental researchers) in the study of …

A rapidly growing body of empirical research has recently started to emerge highlighting the
connotative and/or semiotic meanings that consumers typically associate with specific …

Sound can have a profound impact on our eating experience and behavior. The term “sonic
seasoning”, arising from crossmodal correspondences, denotes the tendency for …

A within-participants experiment was conducted in two countries (the UK and Colombia) in
order to investigate the matching of shapes to taste words. Comparing the two countries …

Sensory substitution techniques are perceptual and cognitive phenomena used to represent
one sensory form with an alternative. Current applications of sensory substitution techniques …

When consumers are searching for a packaged food with a certain flavor label, they are
slower and less accurate when the target's packaging color and flavor label are incongruent …