Increased awareness on sustainability has influenced business organizations to improve
their environmental performance and efficiency. In this context, eco-innovation …

Abstract Service researchers have emphasized the importance of studying the service
experience, which encompasses multiple service encounters. Although the reflection on a …

Shopper marketing refers to the planning and execution of all marketing activities that
influence a shopper along, and beyond, the entire path-to-purchase, from the point at which …

The traditional role of packaging in consumer products has been to store and protect the
content. Current consumer and industry trends, however, suggest an increasingly important …

This paper analyses how user behaviour influences the environmental comparison of two
different packages for minced meat-a lightweight tube and a tray. The direct and indirect …

Purpose–The purpose of the present research is to identify how business model innovation
can be used to make the transition from service for free to service for fee. In particular, the …

Apart from being applied in production, Six Sigma has grown considerably in importance as
a business process management (BPM) method in services. The transfer of the method from …

Food packaging solutions need to be redesigned to be more sustainable, but determining
which solution is 'more optimal'is a very difficult task when considering the entire food …

Food packaging plays an important role in attracting consumers' attention and generating
expectations in the consumer that in turn affect their product perception and buying …

The authors combine the psychological contract theory with the cognitive appraisal theory of
emotions to systematically examine how psychological contract breach affects customer …