Looking at the fashion global value chain (GVC), there is not much vertical integration in the
overall industry; most production processes are outsourced to large factories in developing …

Purpose The purpose of this paper is to investigate if shared brands provide sustainable
competitive advantage according to an adapted valuable, rare, imitability/replaceability and …

Business process management applicability to destination country-brand management |
Emerald Insight Books and journals Case studies Expert Briefings Open Access Publish with …

Purpose The purpose of this paper is to identify the characteristics of Brazilian personality,
associating them with the cordial man of the book Raízes do Brasil (Roots of Brazil). In …

Purpose This study aims to develop a sustainable brand identity model to help organizations
align their managerial practices to sustainable development goals (SDGs) and examine its …

Purpose Sectoral brands are umbrella brands created to represent all companies' products
belonging to a country's economic industry abroad to enhance their export performance …

Development of a cross-border regional brand management model: an analysis of its applicability
in the Brazil–Argentina and Italy–Austria bordering localities | Emerald Insight Books and journals …

The study aims to articulate the Country-of-Origin Image (COI) at different levels (country,
industry and firm levels) by advancing the knowledge and exploring ways to manage the …

ABSTRACT Purpose: Geographical indications (GIs) are considered a type of brand that is
shared by companies in the same sector in order to highlight the origin of a product and …

Purpose Sectoral brand management processes have presented planning, development
and implementation challenges. With the aim of reducing these managerial problems, the …