Featured Application Shopee, SmartPLS 3. Abstract With the rapid growth of Augmented
Reality (AR) in e-commerce, it is necessary to conduct in-depth studies related to the …

The advent of metaverse technology has impacted the retail sector, shaping e-commerce
platforms into a new form of metaverse-based online shopping environments. The …

Immersive advertisements that enable the contextualization of products within the customer
experience are becoming a more common form of advertising. Such advertisements make it …

Augmented reality (AR) technology has the potential to transform how individuals interact
with real-world environments, offering individuals the unique capability to induce virtual …

The advancement of digital technology and the growth of e-commerce have significantly
changed the shopping channel choice behaviour (SCCB) of customers. This article presents …

The influence of brand personality on brand love, perceived quality and purchase intention: a
study of e-retailing sites | Emerald Insight Books and journals Case studies Expert Briefings …

This study conducted a confirmatory factor analysis (CFA) to investigate the impact of climate
change on human migration patterns and social vulnerability. The CFA model consisted of …

Augmented Reality (AR) offers a rich business format, convenient applications, great
industrial potential, and strong commercial benefits. The integration of AR technology with …

Purpose With an emphasis on the moderating impact of trust, this study examines
determinants influencing the purchase intentions of young consumers in augmented reality …

Purpose The purpose of current study aims to provide a different perspective on customer-
based brand equity (CBBE) and integrate this with previous brand equity theory to contribute …