Despite the rapid increase in online shopping, the literature is silent in terms of the
interrelationship between perceived risk factors, the marketing impacts, and their influence …

This study focuses on the promotion and use of tourist-oriented built-for-disasterpurpose
mobile applications. The investigation relies on two trends that are characterizing modern …

Purpose Augmented Reality (AR) integrates computer-generated images to a physical
environment in real-time. Online apparel shopping presents some product-related risks, as …

This issue of Textile Progress reviews the way that fashion retailing has developed as a
result of the application of the World Wide Web and information and communications …

Touch screens are a key component of consumer mobile devices such as smartphones and
tablets, as well as an increasingly common self-service component of information retrieval …

Although voice commerce using voice assistants (VA) in shopping is burgeoning, little is
known about the effect of the manner of interaction with VAs in shopping. To fill this gap, this …

Online apparel industry is suffering from a major issue of return, with a high rate of return for
apparels that are sold online it becomes necessary to investigate the probable reasons of …

Consumers in this book refer to individuals and families. The term consumer can be defined
in broad and narrow ways. Broadly, consumers are those who acquire and use natural …

Purpose The purpose of this paper is to analyse whether the adoption of e-commerce
improves company business, innovation and operational performance and whether sales …

Purpose The expanded use of mobile devices for shopping has made mobile showrooming
a frequent practice among omnichannel shoppers. This paper aims to shed light on the role …