During the last decade, sustainable fashion has attracted increasing attention from
policymakers, firms, and consumers. This interest is also reflected in consumer behavior …

Purpose The sustainable fashion (SF) literature is fragmented across the management
discipline, leaving the path to a SF future unclear. As of yet, there has not been an attempt to …

The heavy environmental effect of the fashion industry, along with the growing interest of
consumers in sustainability issues, is driving this industry towards greater ecological …

This paper attempts to provide an up-to-date depiction and analysis of the consumer's
attitude towards sustainability of fast fashion products in the UK. Four related strands of …

The current study aims to examine the impact of receptivity to green communication, altruism
and openness to change on young consumers' purchase intention towards green apparel in …

Given the rise of social media, social media influencers have become an essential part of
marketing agencies' strategies. Advertisers seek to leverage influencers' large community of …

The fashion industry has been recognized as one of the major industries that contribute to
environmental damage. Although fashion companies have started to take some actions …

The clothing industry holds huge potential for improvement concerning various aspects of
sustainability. Although consumer attitudes towards sustainable products and services, both …

This study reviewed 53 empirical articles on green purchase behavior from 2000 to 2014.
This is one of the first study that reviewed articles related to attitude-behaviour …

Extending the theory of planned behaviour to understand the effects of barriers towards
sustainable fashion consumption | Emerald Insight Books and journals Case studies Expert …