[PDF][PDF] The influence of lifestyle and sales promotion on online purchase decisions for home-cooked culinary during COVID-19 in Medan City, Indonesia

EDS Tarigan, H Sabrina, Y Syahputri - International Journal of …, 2020 - academia.edu
Pandemic COVID-19 has brought many changes to the human side of life, such as the
lifestyle of ordering culinary online. As a result of this Covid-19 society is also affected in the …

Factors influencing intention for reusing virtual reality (VR) at theme parks: the mediating role of visitors satisfaction

MN Alam, JA Turi, AB Bhuiyan, SA Kharusi… - Cogent Social …, 2024 - Taylor & Francis
This paper investigates the factors that influence visitors' intention to reuse virtual reality
(VR) in theme parks in Malaysia, specifically focusing on perceived usefulness, perceived …

Discovery brand authentic and sensory experience influencing word of mouth with mediation and moderation setting

YC Huang - Current Issues in Tourism, 2024 - Taylor & Francis
The purpose of the current study is to explore the direct, indirect and moderating roles of
local food consumption and behaviour analysis. Although previous studies have highlighted …

Assessing E-business and Organizational Performance in Nigeria Today: Evidence from Jumia Ltd, Lagos

N Romanus, MG Orji, OM Oyedele… - Britain International of …, 2023 - biarjournal.com
Abstract In the Nigerian Business environment, e-business is becoming an important
initiative for companies to consider in every aspect of running a business. Business …

Effective stress management and employee productivity in the Nigerian public institutions; a study of National Galary of arts, Abuja, Nigeria

MG Orji, GN Yakubu - … and Critics Institute-Journal (BIRCI-Journal), 2020 - bircu-journal.com
The objective of this study was to evaluate the effect of stress management on employee
productivity in the Nigerian public institutions with particular emphasis on National Gallery of …

[PDF][PDF] Effect of brand equity on consumer behaviour among students of Veritas University, Nigeria: a study of apple smartphones

E Ono, A Ahungwa - Marketing and Branding Research, 2021 - academia.edu
The mobile phone industry is a very innovative segment within the ICT sector, and the
smartphone is gradually becoming the standard configuration of mobile devices and …

THE EFFECT OF BRAND AMBASSADOR AND SALES PROMOTION ON REPURCHASE INTENTION OF TOKOPEDIA CUSTOMERS IN BANDUNG, INDONESIA.

AR Mohammad, FM Wikarto… - Central Asia & the …, 2022 - search.ebscohost.com
Marketplace competition in Indonesia is very tight, some of the top marketplaces in
Indonesia: Shopee, Tokopedia, Lazada, Bukalapak and Blibli. This study focuses on …

Marketing strategies and consumers purchasing behaviour in Ghana: A case of Nestle Ghana Limited

G Eric, AL Mary, AR Mutari - African Journal of Business …, 2022 - academicjournals.org
The role marketing strategies plays in influencing purchasing behaviors of consumers in
various economies can never be overemphasized. However, this assertion requires further …

Strategic Human Resource Management and Performance of Selected Deposit Money Banks in Abuja, Nigeria

MG ORJI, BK OLANIYI, TO OLADELE… - Britain International of …, 2022 - biarjournal.com
The objective of this study was to assess the impact of strategic human resource
management (extensive training, empowerment, performance appraisal and performance …

Impact of Social Media Promotion on Purchase Decisions from Luxury Stores The Mediator Role for Purchase Intention.

SA Al-Sahli - Journal of International Crisis & Risk …, 2024 - search.ebscohost.com
The study aimed to measure the impact of social media promotion on purchase decisions
and the perceived intention of purchase decisions from luxury stores via Instagram in Saudi …