How to sustain the customer experience:: An overview of experience components that co-create value with the customer
C Gentile, N Spiller, G Noci - European management journal, 2007 - Elsevier
Nowadays the experience factor plays an increasingly important role in determining the
success of a company's offering. The literature on Customer Experience is growing fast and …
success of a company's offering. The literature on Customer Experience is growing fast and …
[HTML][HTML] Developing banking intelligence in emerging markets: Systematic review and agenda
The current banking industry is heavily dependent on technological artifacts supported by
intelligent systems for performance on operational and marketing parameters. However, the …
intelligent systems for performance on operational and marketing parameters. However, the …
Impact of customer experience on attitude and repurchase intention in online grocery retailing: A moderation mechanism of value Co-creation
The study proposes a comprehensive model framework, Online Customer Experience-
Attitude Behaviour Context model for online grocery retailing in a digital scenario. The …
Attitude Behaviour Context model for online grocery retailing in a digital scenario. The …
Evaluating critical success factors in implementing E-learning system using multi-criteria decision-making
Learning using the Internet or training through E-Learning is growing rapidly and is
increasingly favored over the traditional methods of learning and teaching. This radical shift …
increasingly favored over the traditional methods of learning and teaching. This radical shift …
The impact of customer satisfaction, customer experience and customer loyalty on brand power: empirical evidence from hotel industry
HBK Nobar, R Rostamzadeh - Journal of Business Economics …, 2018 - journals.vilniustech.lt
This research aims to investigate the impact of customer satisfaction, experience, and loyalty
on brand power in the Hotel industry. This study used a descriptive-survey research design …
on brand power in the Hotel industry. This study used a descriptive-survey research design …
Measuring customer experience in banks: scale development and validation
Purpose–The paper aims to measure customer experience in Indian banks. This study
examines the 14 factors of customer experience and identifies their impact on customer …
examines the 14 factors of customer experience and identifies their impact on customer …
The role of customer online brand experience in customers' intention to forward online company-generated content: The case of the Islamic online banking sector in …
The purpose of this study is twofold: Firstly, to assess the impact of customer online brand
experience (COBE) with online banking on customer's intention to forward online company …
experience (COBE) with online banking on customer's intention to forward online company …
Marketing-sales-service interface and social media marketing influence on B2B sales process
Purpose The purpose of this paper is to understand marketing–sales–service (MSS)
interface from the point of how social media marketing (SMM) platforms are prioritized and …
interface from the point of how social media marketing (SMM) platforms are prioritized and …
Customer service experience in hotel operations: An empirical analysis
Marketers want to offer pleasurable experiences to the customers across channels, not only
better services. Customer experience incorporates company–customer interaction that …
better services. Customer experience incorporates company–customer interaction that …
Developing weighting system for refurbishment building assessment scheme in Malaysia through analytic hierarchy process (AHP) approach
The building industry has an undeniable impact on the natural environment. Evidence
shows that existing buildings make a significant contribution to energy demand and CO 2 …
shows that existing buildings make a significant contribution to energy demand and CO 2 …