Since rapid economic growth has led to the overuse of natural resources and environmental
degradation, increasing attention has been paid to environmental problems. This study aims …

Due to a globalized economy, most multinational companies have shifted from a multi-local
strategy to a global branding strategy to help them maintain their brand image as a globally …

Purpose Many restaurants offer high-quality service to their customers, hoping to provide
memorable experiences that influence their loyalty and electronic word of mouth (eWOM) …

Drawing on the logic behind customer-brand relationships, this study presents a model
outlining the role of brand authenticity in the context of green hospitality brands. A cross …

Purpose Academics and managers scour to understand which perceived quality factors are
paramount to consumers during their restaurant experiences and how they influence their …

Tourist value cocreation behavior (TVCB) plays a crucial role in tourist–tour leader
interactions. However, few scholars have explored the consequences of TVCB. The purpose …

Although brand love–loyalty relationships can deepen, the literature does not include
systematic and empirical investigations demonstrating when perceived value and …

Purpose This paper aims to analyze brand loyalty and electronic word-of-mouth (eWOM)
antecedents in restaurants:(1) utilitarian and hedonic benefits,(2) brand satisfaction and (3) …

The customer engagement value plays a vital role in the service industry. This study aims to
explain how the customer engagement value occurs through restaurants using the stimulus …

Tourism Marketing: In the Age of the Consumer offers a fresh and contemporary approach
as an introductory textbook on tourism marketing. Six major themes along with the traditional …