Purpose The purpose of this paper is to explore the effect of consumption values (such as
functional value, emotional value and social value) on purchase intention of customers' …

Many companies have developed a green marketing strategy, aimed at promoting and
selling green environmental products. While the majority of articles on this topic report on …

Purpose The purpose of this study is to assess if the mediating effect of green innovation
capability (GIC) in the relationship between green market orientation (GMO) and new …

Consumer environmental concern and green product purchase in Malaysia: structural effects
of consumption values - ScienceDirect Skip to main contentSkip to article Elsevier logo …

Purpose Pricing is always a fundamental marketing element. In the digital marketing/e-
commerce context, there are two universal phenomena: desire to micro-segment and …

The energy sector is one of the most prominent sectors in the development of nations. The
scarcity of energy in developing nations urged the government and private sector to …

Purpose This study aims to examine the impact of consumption values on consumers'
purchase of organic food and green environmental concerns. Additionally, the relationships …

This study applied the partial least squares (PLS) approach using the SmartPLS computer
program to examine the impact of consumption values (ie functional value, social value …

This study aims to examine the effects of environmental knowledge, healthy food and
healthy way of life of on young consumer ecological behaviour. The influence of control …

This study investigates the mechanism by which proenvironmental self‐identity (PESI)
predicts green purchasing behavior (GPB) through various dimensions of green …