Prioritisation of critical factors affecting the adoption of social media using best-worst method: Evidence from SMEs in Egypt
M Elnadi - Cogent Business & Management, 2022 - Taylor & Francis
This study aims to identify, analyse, and rank the critical factors affecting social media usage
in Egyptian SMEs. This study proposed Technology-Organisation-Environment-Individual …
in Egyptian SMEs. This study proposed Technology-Organisation-Environment-Individual …
Social media adoption in smes sustainability: evidence from an emerging economy
Social media is constantly changing the business landscape across all economic sectors.
Given this, small and medium enterprises (SMEs) are leveraging this to give their …
Given this, small and medium enterprises (SMEs) are leveraging this to give their …
Social media as a promotional tool towards SME's development: Evidence from the financial industry in a developing economy
The notable contribution of small and medium enterprises (SMEs) in the development of
socio-economics has been very encouraging in terms of its GDP contribution and …
socio-economics has been very encouraging in terms of its GDP contribution and …
BARRIERS OF SMES'SUSTAINABILITY IN SUB-SAHARAN AFRICA: A PLS-SEM APPROACH
Undoubtedly, entrepreneurial knowledge is a prerequisite for the survival of every business
organization. To this, the contribution of Small and Medium Enterprises (SMEs) in the socio …
organization. To this, the contribution of Small and Medium Enterprises (SMEs) in the socio …
Modeling factors affecting SME performance in Malaysia
This study presents research findings regarding the success elements of small and medium-
sized enterprises (SMEs). Reliability and validity analyses indicate that the research …
sized enterprises (SMEs). Reliability and validity analyses indicate that the research …
Examining the Mediation Effect of Organizational Response Towards Covid-19 on Employee Satisfaction in SMEs
The importance of small and medium-sized enterprises (SMEs) are important in a nation's
economic development. In the middle of the COVID-19 pandemic, this study seeks to …
economic development. In the middle of the COVID-19 pandemic, this study seeks to …
[HTML][HTML] Social media impact on tourism destination decision: Evidence from international students in China
E Agyapong, J Yuan - Open Journal of Applied Sciences, 2022 - scirp.org
Technological advancement has led to the adoption and usage of social media among
businesses including tourism sector to disseminate information and communicate with …
businesses including tourism sector to disseminate information and communicate with …
Generational cohorts' social media acceptance as a delivery tool in sub-Sahara Africa motorcycle industry: The role of cohort technical know-how in technology …
AK Armah, J Li - Technology in Society, 2023 - Elsevier
Scholars have explored the applicability of social media technology in diverse fields.
However, its significance as a delivery tool in the sub-Saharan Africa (SSA) motorcycle …
However, its significance as a delivery tool in the sub-Saharan Africa (SSA) motorcycle …
Analyzing the role of social media marketing in changing customer experience
A Bataineh - International Journal of Data and Network …, 2022 - m.growingscience.com
Social media is becoming more and more popular as a medium for marketing and
promotion. Banks, for example, have spent a substantial amount of time, efforts, as well as …
promotion. Banks, for example, have spent a substantial amount of time, efforts, as well as …
A Structural Path Analysis Bangladeshi SMEs' Sustainability through Social Media Marketing
R Haque, ARS Senathirajah, MI Khalil, SZ Qazi… - Sustainability, 2024 - mdpi.com
Businesses use technological and social media marketing to respond to the COVID-19
pandemic. The study aims to better understand the factors that impact the spread of new …
pandemic. The study aims to better understand the factors that impact the spread of new …