The commercialization of social media stars: a literature review and conceptual framework on the strategic use of social media influencers
This review provides insight into the research on the strategic use of social media
influencers. A search in the Scopus database yielded a total of 154 peer-reviewed academic …
influencers. A search in the Scopus database yielded a total of 154 peer-reviewed academic …
Social media influencers and consumer engagement: A review and future research agenda
The rise of social media influencers (SMIs) in the recent decade garnered wide interest from
academicians and marketers. Academicians try to understand the effect of influencers on …
academicians and marketers. Academicians try to understand the effect of influencers on …
Influencer marketing: Homophily, customer value co-creation behaviour and purchase intention
Given the rise in influencer marketing on social media, this paper explores how homophily
between influencers and their audiences affects customer value co-creation behaviour …
between influencers and their audiences affects customer value co-creation behaviour …
Social media influencers and followers: Theorization of a trans-parasocial relation and explication of its implications for influencer advertising
C Lou - Journal of advertising, 2022 - Taylor & Francis
Afforded by new digital technologies, consumer interactions are breaking the boundaries of
basic assumptions about interpersonal communication, mass communication, and the …
basic assumptions about interpersonal communication, mass communication, and the …
Attractiveness, trustworthiness and expertise–social influencers' winning formula?
KP Wiedmann, W Von Mettenheim - Journal of Product & Brand …, 2020 - emerald.com
Purpose The importance of influencer marketing is constantly growing. However, little
empirical research has examined influencers' success requirements. This study aims to fill …
empirical research has examined influencers' success requirements. This study aims to fill …
David and Goliath: When and why micro-influencers are more persuasive than mega-influencers
Social media influencer (SMI) advertising is on the rise; however, extant theory regarding the
determinants of SMI advertising effectiveness is undeveloped. The present research …
determinants of SMI advertising effectiveness is undeveloped. The present research …
When less is more: the impact of macro and micro social media influencers' disclosure
There are growing discussions of social media influencers and their effectiveness in
endorsing products. Further, recent policy regulations are requiring social media influencers …
endorsing products. Further, recent policy regulations are requiring social media influencers …
The role of digital influencers in brand recommendation: Examining their impact on engagement, expected value and purchase intention
D Jiménez-Castillo, R Sánchez-Fernández - International journal of …, 2019 - Elsevier
Despite the growing interest in digital influencers as a brand communication tool in recent
years, much remains to be explored to understand how they can build a bond with their …
years, much remains to be explored to understand how they can build a bond with their …
[HTML][HTML] Impact of the perceived risk in influencers' product recommendations on their followers' purchase attitudes and intention
LJ Cabeza-Ramírez, SM Sánchez-Cañizares… - … Forecasting and Social …, 2022 - Elsevier
The impact of the use of influencers in recommending certain products to the audience has
been highlighted in recent literature on social media marketing. However, this literature has …
been highlighted in recent literature on social media marketing. However, this literature has …
Measuring social media influencer index-insights from Facebook, Twitter and Instagram
The growth of social media has completely revamped the way people interact, communicate
and engage. These platforms play a key role in facilitating greater outreach and influence …
and engage. These platforms play a key role in facilitating greater outreach and influence …