The extended Unified Theory of Acceptance and Use of Technology (UTAUT2): A systematic literature review and theory evaluation
The extended unified theory of acceptance and use of technology (UTAUT2) is less than ten
years old and has already garnered more than 6000 citations with extensive usage in …
years old and has already garnered more than 6000 citations with extensive usage in …
Three decades of customer value research: paradigmatic roots and future research avenues
The last three decades have witnessed a resurgence of research on the topic of customer
value. In search of a comprehensive integration and analysis of this research—including …
value. In search of a comprehensive integration and analysis of this research—including …
Understanding consumer adoption of mobile payment in India: Extending Meta-UTAUT model with personal innovativeness, anxiety, trust, and grievance redressal
Mobile payments are the future as we move towards a cashless society. In some markets,
cash is already being replaced by digital transactions, but consumers of many developing …
cash is already being replaced by digital transactions, but consumers of many developing …
[HTML][HTML] Managing the content of LinkedIn posts: Influence on B2B customer engagement and sales?
This study investigates whether LinkedIn content in a business-to-business (B2B) service
setting affects how firms generate engagement and sales revenue. Drawing on social media …
setting affects how firms generate engagement and sales revenue. Drawing on social media …
The impact of artificial intelligence stimuli on customer engagement and value co-creation: the moderating role of customer ability readiness
L Gao, G Li, F Tsai, C Gao, M Zhu, X Qu - Journal of Research in …, 2023 - emerald.com
Purpose This article analyzes the effects of artificial intelligence (AI) stimuli on customer
engagement as well as on value co-creation. The moderating role played by customer ability …
engagement as well as on value co-creation. The moderating role played by customer ability …
Strategic B2B brand activism: Building conscientious purpose for social impact
In the business-to-business (B2B) domain, brand activism is growing as a tool for attending
to social problems and achieving brand differentiation. In this paper, we introduce B2B …
to social problems and achieving brand differentiation. In this paper, we introduce B2B …
Value co-destruction: Exploring the role of actors' opportunism in the B2B context
This exploratory study investigates value co-destruction in the Business-to-Business (B2B)
context and examines the impact of actors' opportunistic behaviour on value co-creation …
context and examines the impact of actors' opportunistic behaviour on value co-creation …
The relationship among customer operant resources, online value co-creation and electronic-word-of-mouth in solid waste management marketing
In recent times, waste management has engaged the attention of governments, policy
makers, and academics as it has ramifications for the health and well-being of citizens, the …
makers, and academics as it has ramifications for the health and well-being of citizens, the …
Indian travellers' adoption of Airbnb platform
Much of the existing scholarly debate on sharing economy to date has focused on the use of
technology in developed countries. However, the recent upsurge of mobile technology …
technology in developed countries. However, the recent upsurge of mobile technology …
A microfoundation perspective on business model innovation: the cases of roblox and meta in metaverse
This article investigates the microfoundations of business model innovation (BMI) by
unveiling the main micro factors explaining macro variables that in turn influence innovation …
unveiling the main micro factors explaining macro variables that in turn influence innovation …