Relationship quality is a central theme in business to business relationships, and it is
becoming increasingly important from a theoretical as well as practical perspective to …

El presente estudio se ocupa de la medición de la satisfacción del cliente en las
Organizaciones No Lucrativas (Organizaciones No Gubernamentales y Fundaciones) de …

Diversos trabajos han analizado el sistema de franquicia y señalado las líneas principales
de investigación con respecto a los trabajos científicos publicados hasta el momento …

This paper aims to establish the relationship between the antecedents of trust, trust itself,
and franchisee satisfaction. Taking its cue from power-dependence, international business …

Brand loyalty remains a salient measure of brand success in business-to-business (B2B)
markets, yet the drivers of B2B brand loyalty vary from one context to another. While global …

Since the emergence of the relationship marketing paradigm, researchers have increasingly
considered why some efforts at relationship marketing are more successful than others. This …

Purpose–This paper aims to identify and evaluate the factors which influence relationship
development between franchisors and franchisees in international service franchise …

Franchisees’ perceptions of relationship development in franchise partnerships | Emerald Insight
Books and journals Case studies Expert Briefings Open Access Publish with us Advanced …

This article aims to understand how the entrepreneurial orientation (EO) of the franchise
system may impact franchisor–franchisee relationship quality, given the conflicting forces for …

Bisnis waralaba atau franchise di Indonesia hingga saat ini terus mengalami pertumbuhan
yang signifikan. Iklim bisnis waralaba yang kondusif ini menggambarkan terbukanya …