[PDF][PDF] The Role of Pink Marketing Mixed Elements

G Zarei, VE Kharajo - Journal of Woman and Culture, 2023 - journals.iau.ir
The aim of the present study was to investigate the role of mixed elements of pink marketing
in the purchase decision of women's cosmetics. The research population included all Iranian …

Qualitative Model of Women's Desire for Cosmetic Surgery in the Covid-19 Pandemic Period

M Nademi, A Talebpour… - Quarterly Journal of …, 2023 - jzvj.marvdasht.iau.ir
The current research was conducted using a qualitative approach and phenomenological
method based on the grounded theory model in order to sociologically investigate the …