Logos as a visual cue can help firms communicate their unique identities and capture
consumers' attention. Despite the importance and prevalent use of logos, the logo literature …

Consumers' perceptions of a brand (eg, competence or warmth) may directly affect their
brand trust, purchase intention, and ability to achieving corporate goals of sustainability …

Brand logos are a fundamental part of the corporate visual identity, and their reception has
been vigorously researched. The focus has been on the visual traits of the logo and their …

This paper addresses the relationship between brand logo symmetry and product design
inferences. By relying on the theoretical concepts of consumer self-congruity and spillover …

A strong brand identity must comprise unique identity elements such as logos, colours or
characters that distinguish it from competitors and facilitate recognition and purchase. A …

Animation is a design element that has “eye-catching” appeal in the consumer attention
market. Businesses invest significant resources to incorporate animated elements in the …

A fear of a richcession is on the horizon. The luxury industry must rekindle customer desires
and promote brand selfies in order to survive. The narcissist and materialist affluent people …

There is a correlation between social marketing management and its strategic approach to
brand management, from the angle of striving to achieve goals that lead to greater social …

The COVID-19 pandemic started toward the end of 2019 and social distancing requirements
imposed worldwide led to the rapid growth of online shopping, adversely impacted the …

Restaurant companies have actively communicated their prosocial endeavors, given the
ever-increasing call for corporate social responsibility (CSR). This research delineates how …