In spite of the importance of organizational culture, scholarly advances in our understanding
of the construct appear to have stagnated. We review the state of culture research and argue …

From an intuitive layperson perspective, it should be easy to determine whether someone is
experiencing a particular emotion. However, scientific evidence suggests that measuring a …

Social desirability bias can change the results from marketing experiments and surveys.
However, there are few illustrations that show how serious social desirability bias can be …

People are exposed to persuasive communication across many different contexts:
Governments, companies, and political parties use persuasive appeals to encourage people …

Self-report studies often call for assessment of socially desirable responding. Many
researchers use the Marlowe–Crowne Scale for its brief versions; however, this scale is …

The theorization of emotion receives considerable attention in contemporary tourism
literature. Remarkably, existing studies largely ignore the operationalization of emotion in …

Motivation has long been recognized as an important component of how people both differ
from, and are similar to, each other. The current research applies the biologically grounded …

Understanding the nature and influence of social relationships is of increasing interest to
behavioral economists, and behavioral scientists more generally. In turn, this creates a need …

How can we elicit honest responses in surveys? Conjoint analysis has become a popular
tool to address social desirability bias (SDB), or systematic survey misreporting on sensitive …

The bulk of personality research has been built from self-report measures of personality.
However, collecting personality ratings from other-raters, such as family, friends, and even …