The Impact of Eco-Friendly Practices on Generation Z's Green Image, Brand Attachment, Brand Advocacy, and Brand Loyalty in Coffee Shop

JH Ko, HM Jeon - Sustainability, 2024 - mdpi.com
This study examined eco-friendly practices (EFPs), green image, and brand attachment to
identify antecedents that affect coffee shop consumers' brand advocacy and brand loyalty …

Influencia del branding en la consecución de una Love Brand. Plan de marketing de la marca Fraisse.

J Bayona Ramón y Cajal - 2022 - repositorio.comillas.edu
Existen distintos atributos de las marcas que fomentan el amor de sus clientes hacia ellas.
Entre ellos cabe destacar la congruencia con el cliente, la singularidad, la identificación con …

[PDF][PDF] Religious Belief, Halal Awareness, Halal Brand Engagement, and Halal Brand Advocacy

N Vongkamjun, A Khamwon - Sapporo, Hokkaido, Japan, 2019 - researchgate.net
The study aims to investigate the interrelationship among the Religious Belief, Halal
Awareness, Halal Brand Engagement and Halal Brand Advocacy. The data was collected …

[PDF][PDF] Brand Love, Brand Forgiveness, and Price Premium: A Case of Halal Product

S Bangwiset, A Khamwon - Sapporo, Hokkaido, Japan, 2019 - researchgate.net
The study aims to investigate the interrelationship among Brand Love, Brand Forgiveness,
and Price Premium of halal product. The data was collected based on questionnaires from …