The use of humour in advertising is widespread and research about it has grown rapidly.
There are now at least 250 academic works devoted to advertising humour with over 150 …

Community question-answering (CQA) has been established as a prominent web service
enabling users to post questions and get answers from the community. Product Question …

This introductory chapter offers a brief discussion of the rationale behind this book, which
has been conceived to investigate how humour translation has evolved over the last two …

Academic writings on humour and translation have principally pivoted around the pragma-
linguistic aspects of transfer from source to target language/s (eg Chiaro; Delabastita; …

Chinese tradition makes an insightful distinction between the translation of meaning, yìyì
意譯, and the translation of sound, yīnyì 音譯 (Li 2007: 45). 1 These two Chinese words are …

This chapter deals with the complexity of translating humor from one language to another
highlighting the fact that translational difficulties are not limited to language alone but also …

Given the marked presence of humour in many areas of thought and language, as well as in
people's social, emotional, and aesthetic experiences, it comes as no surprise that humour …

Whether humour travels well across languages and contexts is particularly relevant in
respect of advertising. Cultural nuances, stereotypes and clichés are frequently the …

A eficácia do humor como ferramenta de comunicação publicitária tem sido objeto de
crescente interesse e investigação. Este projeto propõe realizar uma revisão da literatura …

Humour in advertising is a very effective tool that helps brands connect with their target
audience. The purpose of this study is to understand the use of this strategy in the awarded …