Store atmospherics: A multisensory perspective
Store atmospherics affect consumer behavior. This message has created a revolution in
sensory marketing techniques, such that across virtually every product category, retailers …
sensory marketing techniques, such that across virtually every product category, retailers …
Factors influencing the choice of beer: A review
Research on those variables that have been shown to influence the consumer's choice of
beer is reviewed. The focus is on the choice of whether to drink beer as opposed to a …
beer is reviewed. The focus is on the choice of whether to drink beer as opposed to a …
Virtual wine tours and wine tasting: The influence of offline and online embodiment integration on wine purchase decisions
Applying the theory of embodied cognition as the research framework, the purpose of the
current study was to explore the influence of virtual wine tours on young consumers' wine …
current study was to explore the influence of virtual wine tours on young consumers' wine …
Extrinsic auditory contributions to food perception & consumer behaviour: An interdisciplinary review
Food product-extrinsic sounds (ie, those auditory stimuli that are not linked directly to a food
or beverage product, or its packaging) have been shown to exert a significant influence over …
or beverage product, or its packaging) have been shown to exert a significant influence over …
Potential applications for virtual and augmented reality technologies in sensory science
EC Crofton, C Botinestean, M Fenelon… - Innovative Food Science …, 2019 - Elsevier
Sensory science has advanced significantly in the past decade and is quickly evolving to
become a key tool for predicting food product success in the marketplace. Increasingly …
become a key tool for predicting food product success in the marketplace. Increasingly …
Perceptions of fine dining restaurants in Pakistan: What influences customer satisfaction and behavioral intentions?
Purpose The purpose of this paper is to explore the relationship between restaurant key
attributes, customer satisfaction and behavioral intentions. The mediating role of customer …
attributes, customer satisfaction and behavioral intentions. The mediating role of customer …
A large sample study on the influence of the multisensory environment on the wine drinking experience
Background We report on what may well be the world's largest multisensory tasting
experiment. Over a period of 4 days in May 2014, almost 3,000 people sampled a glass of …
experiment. Over a period of 4 days in May 2014, almost 3,000 people sampled a glass of …
Multisensory experiential wine marketing
C Spence - Food quality and preference, 2019 - Elsevier
The pairing of wine with music goes back a long way, starting out with commentators at first
merely just using musical metaphors in order to describe the wines they were writing about …
merely just using musical metaphors in order to describe the wines they were writing about …
Exploring the role of service quality, atmosphere and food for revisits in restaurants by using a e-mystery guest approach
Purpose Quality in foodservices has become essential, and new methodological ways of
determining service quality enable a better representation of service processes and help to …
determining service quality enable a better representation of service processes and help to …
Context and wine quality effects on consumers' mood, emotions, liking and willingness to pay for Australian Shiraz wines
This study investigated the effect of different contexts on consumers' mood, product-evoked
emotions, liking and willingness to pay for wine. Three consumer trials (n= 114, 115, and …
emotions, liking and willingness to pay for wine. Three consumer trials (n= 114, 115, and …