LR Men, WHS Tsai - Public Relations Review, 2012 - Elsevier
This study advances our understanding of relationship cultivation on social media from a cross-cultural perspective. We examined how companies use popular social network sites …
M Karlsson - International Communication Gazette, 2012 - journals.sagepub.com
Terms such as liquid, dynamic and fluid news have been used to illustrate and emphasize the ever-changing, user-influenced and border-crossing nature of contemporary online …
Purpose This study aims to examine the relationships between the online communities' characteristics and resilience to negative information (RNI) mediated by both brand …
F Yang, F Shen - Communication Research, 2018 - journals.sagepub.com
Over the last few years, significant research has been conducted to examine the impact of web interactivity. However, mixed results have been found regarding why and how web …
S Feng - Frontiers in Communication, 2024 - frontiersin.org
The body of health journalism research literature remains scattered across various disciplines and requires comprehensive understanding. This study aims to enhance …
To investigate the relationship between actual and perceived interactivity, this study combines a content analysis of interactive functions on the Web sites of the top 100 global …
IH Cheng, ST Lee - Public Relations Review, 2023 - Elsevier
This study investigates how social media can be better managed to cultivate positive organization-public relationships. It advances an expanded and integrated conceptual …
To clarify interactivity as functions, processes, and perceptions, and to examine the moderating role of experience, this study uses an experimental design to investigate key …
Media Research Methods: Understanding Metric and Interpretive Approaches brings the insights of a senior theorist, methodologist, and critic to the classroom. Departing from the …