Content strategies for digital consumer engagement in social networks: Why advertising is an antecedent of engagement

JM Gavilanes, TC Flatten, M Brettel - Journal of Advertising, 2018 - Taylor & Francis
Advertisers need to optimize their efforts on social networks to engage consumers
effectively. Existing literature on this topic has not yet explained how social network …

How companies cultivate relationships with publics on social network sites: Evidence from China and the United States

LR Men, WHS Tsai - Public Relations Review, 2012 - Elsevier
This study advances our understanding of relationship cultivation on social media from a
cross-cultural perspective. We examined how companies use popular social network sites …

Charting the liquidity of online news: Moving towards a method for content analysis of online news

M Karlsson - International Communication Gazette, 2012 - journals.sagepub.com
Terms such as liquid, dynamic and fluid news have been used to illustrate and emphasize
the ever-changing, user-influenced and border-crossing nature of contemporary online …

Enhancing resilience to negative information in consumer-brand interaction: the mediating role of brand knowledge and involvement

MH Elsharnouby, J Mohsen, OT Saeed… - Journal of Research in …, 2021 - emerald.com
Purpose This study aims to examine the relationships between the online communities'
characteristics and resilience to negative information (RNI) mediated by both brand …

Effects of web interactivity: A meta-analysis

F Yang, F Shen - Communication Research, 2018 - journals.sagepub.com
Over the last few years, significant research has been conducted to examine the impact of
web interactivity. However, mixed results have been found regarding why and how web …

Health journalism: a bibliometric analysis of research themes and future directions

S Feng - Frontiers in Communication, 2024 - frontiersin.org
The body of health journalism research literature remains scattered across various
disciplines and requires comprehensive understanding. This study aims to enhance …

The relat ion between actual and perceived interactivity

HAM Voorveld, PC Neijens, EG Smit - Journal of Advertising, 2011 - Taylor & Francis
To investigate the relationship between actual and perceived interactivity, this study
combines a content analysis of interactive functions on the Web sites of the top 100 global …

Timeliness, responsiveness and the human voice: The effects of dialogic strategies and the mediating role of perceived communication ethicality on social media …

IH Cheng, ST Lee - Public Relations Review, 2023 - Elsevier
This study investigates how social media can be better managed to cultivate positive
organization-public relationships. It advances an expanded and integrated conceptual …

Experience effects on interactivity: Functions, processes, and perceptions

J Kim, N Spielmann, SJ McMillan - Journal of Business Research, 2012 - Elsevier
To clarify interactivity as functions, processes, and perceptions, and to examine the
moderating role of experience, this study uses an experimental design to investigate key …

[图书][B] Media research methods: Understanding metric and interpretive approaches

JA Anderson - 2011 - books.google.com
Media Research Methods: Understanding Metric and Interpretive Approaches brings the
insights of a senior theorist, methodologist, and critic to the classroom. Departing from the …