This paper investigates fandom as a phenomenon of communication science through an
interdisciplinary perspective, especially in relation to the psychology discipline of …

Tujuan penelitian ini adalah menjelaskan pengaruh product quality terhadap brand loyalty
melalui kepuasan konsumen sebagai variabel mediasi. Jenis penelitian ini adalah …

This study aims to analyze brand experience, brand loyalty, and brand love to the
willingness to pay a Premium price. The sampling technique used was purposive sampling …

The study examined the mediating role of service quality and customer satisfaction on the
connection between corporate social responsibility (CSR) and customer loyalty of all …

Automotive products are products made by an industry that designs, develops,
manufactures, markets, and sells the world's motor vehicles. The number of new brands that …

The significance of family-owned businesses extends across various domains,
encompassing employment, economic contribution, and scholarly interest. Family-owned …

Tóm tắt Trong nghiên cứu marketing hiện đại, trung thành thương hiệu được coi là một yếu
tố quan trọng trong việc duy trì và phát triển mối quan hệ với khách hàng. Tại Việt Nam, mặc …

Modelo de Estrutura para o Projeto de Dissertação Page 1 1 UNIVERSIDADE DE CAXIAS DO
SUL PROGRAMA DE PÓS-GRADUAÇÃO EM ADMINISTRAÇÃO – PPGA CURSO DE …

Sažetak Brend postoji od kada postoji i civilizacija, te znači mnogo više od samog imena i
loga. Vrijednost brenda se intenzivno počela proučavati 80-ih godina, a danas ona …

استهدف البحث الحالي فحص التأثير المباشر للتسويق العرقي على سلوك تكرار الشراء والولاء
للعلامة التجارية، وذلك بالتطبيق على عملاء الملابس الرياضية بمحافظة الدقهلية. ولتحقيق هدف …‎