This paper aims to identify the antecedent role of brand awareness in other dimensions of
consumer-based brand equity (CBBE) and its impact on purchase intention. It is a …

This article presents a systematic review of the existing literature on business longevity by
conducting a bibliometric analysis of 142 papers published in the leading business history …

Purpose Service providers have a vested interest in enhancing adoption of technologies that
improve the customer service experience. Buoyed by this idea, this paper aims to explore …

This paper examines the cognitive outcomes of brand heritage in the theoretical framework
of signaling theory. Three quantitative studies show the added value of making brand …

Consumer-generated product reviews are important sources of information for producers
and consumers. This research includes two studies designed to investigate how language …

Recently there has been an intense debate amongst scholars on how to increase the
practical relevance of research. Although the notion of 'relevance'is frequently mentioned in …

Recent research suggests that inseparability is not a universal distinguishing characteristic
of services and that the consumption of many services is or can be separated from their …

Purpose This paper aims to examine how long-lived firms can further develop through
digitalisation in terms of actions, conditions and effects from a competitiveness perspective …

The aim of this research is to understand the factors behind smartphone purchase decisions
of consumers. Nowadays companies make use of various strategies in order to attract new …

Purpose–The purpose of this paper is to explore the mechanisms of consumer behaviour
relating to corporate heritage brands. The aim is to clarify the internal logic of the brand …