Ensuring customer loyalty is crucial for the success of any airline service provider in today's
competitive environment. This study employs machine learning techniques to predict the …

Customer satisfaction is given top priority by all service-oriented industries. The civil aviation
industry is no exception. The highly competitive global aviation arena causes various …

Fuzzy front-end (FFE) innovation is the important initial phase of manufacturing companies'
new product development (NPD) process, which can be a factor that determines …

In this study, the authors extended the perceived risk-value model to include customer
involvement to conceptualize an adoption intention model in the context of internet-only …

The current research attempts to examine the antecedent factors of perceived benefits
(including monetary savings, exploration, entertainment, recognition, and social benefits' …

El patrocinio deportivo ha experimentado un importante crecimiento en los últimos años
siendo utilizado por algunas marcas como herramienta clave de sus comunicaciones de …

In a fiercely competitive air travel marketplace, many airlines today focus on delivering
quality services with the aim of achieving competitive advantage. While there are many …

Consumer online engagement has seen a sight of emerging attention by marketing
literature, but how consumer involvement, with its dimensions (importance, pleasure, sign …

The international food industry is a complex and intertwined system of actions and re-actions
covering many areas. Multiple concepts presented by scholarly literature are examined …

Nostalgia is an ''individual's desire for the past or a liking for possessions and activities of
days gone by''(Holbrook, 1993: 245). For the past few decades nostalgia has been widely …