With a mass of customer data at our fingertips and the ability to use it to individualize
promotion strategies, marketing communications, and product offerings, marketing activities …

This study evaluates the consumers' views on various security measures in e-commerce
platforms and determines their impact on the trusting beliefs of consumers, which may …

Drawing from a content analysis of publicly traded companies' privacy notices, a survey of
managers, a field study, and five online experiments, this research investigates how …

This study integrates two lines of research: technologies as tools and technologies as social
beings, under the theoretical framework of dynamic systems, to investigate the reciprocal …

The social sharing of consumers (eg, posting about a shopping experience) is the basis for
the flourishing of social commerce; however, it conflicts with consumers' psychological need …

Customer privacy concerns and service scenarios are important influencing factors affecting
the adoption of service robots. This research examines the mechanism and boundary …

This study investigates how the expression perspective impacts privacy disclosure when
presenting privacy authorization interfaces to users. Using a series of five experiments, the …

Purpose With the growth in the use of technology currently, it is inevitable that all individuals
are currently facing the risk of data misuse by irresponsible parties. This study aims to …

Location-based advertising (LBA) allows marketers to send personalised communications to
customers in real-time based on their real-time location. However, customers must divulge …

Dealing with privacy threats and adopting appropriate strategies to manage personal
information have become crucial challenges for internet users. While adaptive problem …