This study aims to investigate the development of 'marketing innovation'defined as the
implementation of new marketing practices involving significant changes in the design …

We extend the discourse on actor engagement by arguing that the 'actor'should be viewed
both as a single-actor (humans or machines) and a group of actors (collectives or …

Manufacturers increasingly look to digitalization to drive service growth. However, success is
far from guaranteed, and many firms focus too much on technology. Adopting a discovery …

Applying grounded theory, we comprehensively categorize capabilities needed for market-
shaping and synthesize them into a conceptual framework that describes the process and its …

Following recent calls from sustainable business model and transition research, we
establish the link between both fields. We systematically integrate existing knowledge on …

Despite the fact that the concept of social innovation is extensively employed by scholars
and practitioners, yet the conceptualisation and the research structure remained fragmented …

The point of departure for this article is the need for product-centric firms to compete in the
market by adding services to their portfolio, which requires a greater focus on service …

The current paper focuses on absorptive capacity in the context of strategic innovation.
Strategic innovation aims at a re-conceptualisation of business models, the creation of …

This paper examines the relationship among the complexity of customer needs, customer
centricity, innovativeness, service differentiation, and business performance within the …

Purpose–This study aims to examine how open innovation can be effective in changing
organizational inertia to create business model innovation and improve firm performance. It …