Artificial Intelligence (AI) has emerged as a distinct form of ICT, revolutionizing
manufacturing to the fourth industrial revolution. However, inherently complex and time …

This paper reviews the current status of the Motivating Operation Concept (MOC), followed
by a critical response to Whelan and D. Barnes-Holmes (2010), who argued against the …

Human choice is a foundational part of our social, economic and political institutions. Many
decisions that in the past were determined by birth, religion, or social rank are now …

This article presents an introduction to consumer behavior analysis by describing the
Behavioral Perspective Model of consumer choice and showing how research has, first …

Interpretive consumer research usually proceeds with a minimum of structure and
preconceptions. This book presents a more structured approach than is usual, showing how …

The emergence of a conception of the marketing firm (Foxall,) conceived within behavioral
psychology and based on a corresponding model of consumer choice,(Foxall,) permits an …

Do online recommendations have the same motivating impact as price at the point of online
purchase? The results (n= 268) of an conjoint study show that:(1) when the price is low or …

The present study examined how product placement and in‐store advertisement affect food
selections of approximately 100,000 customers across 2 different stores using an alternating …

The aims of this special issue are to introduce managerial economists to a school of
behavioral economics they may not yet have encountered by way of accounts by leading …

A deep understanding of how consumers engage in impulse buying (IB) would be extremely
valuable to service providers when attempting to develop marketing strategies and …