In recent years, strategies focused on data-driven innovation (DDI) have led to the
emergence and development of new products and business models in the digital market …

With the prevalence of social media and social networking, social commerce is becoming
increasingly popular in both business and research areas. As in other types of e-commerce …

This paper investigates what types of Instagram marketing tools are the most effective in
relation to Generation Z's impulse purchasing behaviour within fashion industry in the …

Consumers increasingly interact with multimedia posts shared by peers on social media
(SM) platforms. Drawing upon service-dominant logic (SDL) and the information adoption …

In today's world, social media is playing an indispensable role on the learning behavior of
university students to achieve sustainable education. The impact of social media on …

Given the uncertainty of online transactions in metaverse shopping, the digital economy
encourages building a trustworthy virtual environment. Based on media richness theory, this …

Prior literature suggests that it is becoming increasingly pervasive for social media users to
experience social media fatigue. Although researchers have explored many possible …

Social commerce is creating increasing opportunities for consumers to access product
recommendations. Evidence from practical and academic literature shows that product …

Trust is a major concern that develops citizens' willingness to use social media as a
technology platform for e-government services. However, despite its importance, there is …

Prior literature suggests that social media users are increasingly experiencing social media
fatigue. Only recently have scholars undertaken empirical studies to investigate its …