Purpose This study aims to review relevant studies concerning consumer purchase of halal-
certified products. A total of 35 studies related to the consumer purchasing behavior of halal …

Purpose Halal is an emerging business sector and is steadily gaining popularity among
scholars and practitioners. The purpose of this paper is to critically evaluate and review the …

Purpose This study aims to examine the moderator effect of religiosity on the relationship
between halal brand awareness and habit towards purchasing decisions of halal products …

Purpose This study aims to develop, propose and test an integrated framework of brand love
and brand experience in the context of halal industry. Particularly, this study investigates the …

Purpose This paper aims to apply the concept of traditional branding constructs, ie brand
image, brand perceived quality, brand satisfaction, brand trust and brand loyalty to a less …

Purpose Although the importance of halal logo in determining purchase intention has been
recognized in the marketing literature, there is a dearth of study that has examined the …

Purpose This present study aims to investigate the effect of electronic word of mouth (e-
WoM) behavior in Muslim social media on building a halal brand image (HBI) and its …

Purpose This study aims to investigate the influence of religiosity (intrinsic and extrinsic) and
halal literacy on the intention of Muslim consumers to purchase halal branded food products …

Purpose The Islamic rural banks have the potential to grow in Indonesia. It is important to
learn and study the consumer behaviors toward the Islamic rural banks' services to plan for …

Purpose This paper aims to ascertain whether halal certification mark, halal brand quality
and halal awareness influence Nigerian consumers when making buying decisions …