Service language and small talk: differentiating genuine from mundane in B2B contexts
HS Saragih - Journal of Service Theory and Practice, 2024 - emerald.com
Purpose This study examines the role of genuine small talk in business-to-business (B2B)
communication through the lens of service language. By exploring and distinguishing …
communication through the lens of service language. By exploring and distinguishing …
Does customer concentration matter in business model value: Threshold effects of carbon emissions and dynamic capabilities?
R Zhang, X Li, X Yan, Y Bian - Technovation, 2024 - Elsevier
Prior studies have examined the relationship between customer concentration and business
model value (hereinafter BMV). This research further examines their relationship by …
model value (hereinafter BMV). This research further examines their relationship by …
[HTML][HTML] Identifying effective market-shaping strategies: A fuzzy-set qualitative comparative analysis approach
Firms regularly seek to exert influence over their operating environments through market-
shaping strategies. Such market-shaping strategies view markets as endogenously enacted …
shaping strategies. Such market-shaping strategies view markets as endogenously enacted …
An emprical examination of customer value proposition implementation
In business-to-business (B2B) marketing, implementation of the customer value proposition
(CVP) is complex and involves many factors. A cross-sectional survey was conducted with …
(CVP) is complex and involves many factors. A cross-sectional survey was conducted with …
Sustainable energy supply transition: the value of hydrogen for business customers
G Leszczyński, S De-León Almaraz - Journal of Business & Industrial …, 2024 - emerald.com
Purpose While some hydrogen (H2) products are available in the industrial market, new
clean H2 applications are considered critical alternatives in decarbonization efforts. As …
clean H2 applications are considered critical alternatives in decarbonization efforts. As …
Evaluations of brand management strategies for luxury goods with a hybrid fuzzy multicriteria decision making model
TH Hsu, LZ Lin, CH Chen - Managerial and Decision …, 2024 - Wiley Online Library
The previous studies on brand attachment (BA) are relatively limited to exploring the relation
between the customer's BA and loyalty from the enterprise's perspective. This study employs …
between the customer's BA and loyalty from the enterprise's perspective. This study employs …
Value-Based Selling
M Kleinaltenkamp, K Prohl-Schwenke… - Customer Success …, 2024 - Springer
Die erfolgreiche Einführung einer Lösung bei einem Kundenunternehmen bildet die
entscheidende Grundlage für sämtliche Customer Success Management-Aktivitäten. Hierbei …
entscheidende Grundlage für sämtliche Customer Success Management-Aktivitäten. Hierbei …
[PDF][PDF] Markkinoinnin Kandidaatintutkielma
E Pihala, KTTJ Ramström - 2024 - utupub.fi
Tämä kandidaatintutkielma käsittelee digitaalisten vuorovaikutuskanavien vaikutusta
arvonluontiin yritysten välisissä asiakassuhteissa. Viime vuosien nopean digitaalisen …
arvonluontiin yritysten välisissä asiakassuhteissa. Viime vuosien nopean digitaalisen …
[PDF][PDF] Unlocking Loyalty beyond Connectivity: A Customer-Centric Approach through B2B Customer Experience Management in the Digital Telco Company
SK Alifah, NA Windasari - aijbm.com
The telecommunications sector faces challenges related to low customer satisfaction and
high customer churn, which can negatively impact business profitability. Maintaining an …
high customer churn, which can negatively impact business profitability. Maintaining an …