This research examines consumers' general in-store mobile phone use and shopping
behavior. Anecdotal evidence has suggested that mobile phone use decreases point-of …

The Psychology of Advertising offers a comprehensive exploration of theory and research in
(consumer) psychology on how advertising impacts the thoughts, emotions and actions of …

Marketers are increasingly allowing consumers to sample sensory-rich experiential products
before making purchase decisions. The results of seven experimental studies (two …

Sensory Marketing offers a global view of the use of senses in marketing strategy based on
consumers' perception and behaviour. Integrating the company constraints and classical …

The results of five experiments reveal that when sampling a series of experiential products
(eg, beverages, music), consumers prefer the product sampled second in a series of two …

While most research has examined incivility in political contexts, few studies have explored
the role of online incivility in contexts where partisan cues are lacking. Integrating insights …

Purpose The concept of trust suffers from conceptual confusion. The current perspectives on
trust within the B2B marketing domain could be visualised as a big box of which the borders …

Health consumers are increasingly turning to physician review websites to research
potential health care providers. This experiment examined how the proportion and position …

Scholars and practitioners are increasingly interested in the subject of integrated online
marketing communications, ie, the impacts of the sequence of online product information on …

Drawing on dual process theory from psycholinguistics, results reveal that, in order for
respondents to develop preferences for hybrids from dissimilar categories the products …