In less than 10 years, esports have turned into a global phenomenon with a large following
that rivals the audience size of popular established sports. This has resulted in a massive …

This research aimed to identify how esports sponsorships affect the sponsors' brand image.
An exploratory focus was adopted along with a convergent-parallel mixed method with …

Purpose This research aims to identify how important it is that brands incorporate relevant-
added value into their esports sponsorships. Design/methodology/approach This …

Background. Esport has become widely popular day by day, especially in Thailand.
Promoting Esport by both government section and private section is the key success to drive …

Esports–short for electronic sports–are closely connected to the now antiquated LAN parties
where gamers would gather, in a real-world location, to compete in relatively small-scale …

In recent years, esports has gathered an audience of several million people (primarily
members of the younger population) and all predictions indicate that this industry has the …

This research aimed to determine if disreputable behaviour in esports is a threat to its
sponsors. An exploratory design and a convergent-parallel mixed method with equal status …

While eSports can be viewed as mainstream and is a real business in which different
stakeholders are involved, the general public has yet to be conquered. I still have to explain …

Electronic sports (esports) have become more popular throughout the years and have
attracted more viewers than traditional sports, allowing new research about fans. This study …

Sažetak Ovaj diplomski rad bavi se detekcijom različitih područja autoindustrije koja
usvajaju koncept gemifikacije, kao i efektima takvih procesa. Gemifikacija predstavlja pojam …