Abstract Thinking is accompanied by metacognitive experiences of ease or difficulty. People
draw on these experiences as a source of information that can complement or challenge the …

Processing fluency, or the subjective experience of ease with which people process
information, reliably influences people's judgments across a broad range of social …

Chatbots have become common in digital customer service contexts across many industries.
While many companies choose to humanize their customer service chatbots (eg, giving …

Augmented Reality (AR) is a promising and growing field in marketing research and
practice. Very little is known if, how, and why AR-apps can impact consumers' perception …

Digital assistant is a recent advancement benefited through data-driven innovation. Though
digital assistants have become an integral member of user conversations, but there is no …

Augmented Reality (AR) is an innovative concept that enriches consumers' perception of the
real world with virtual content. Prior research has shown that AR has the potential to inspire …

There is a growing need to understand how consumers will interact with artificially intelligent
(AI) domestic service robots, which are currently entering consumer homes at increasing …

While there is an ample amount of consumer behavior research that recruits processing
fluency as an explanatory construct, the question how to best measure the fluency …

Anthropomorphism is a far-reaching phenomenon that incorporates ideas from social
psychology, cognitive psychology, developmental psychology, and the neurosciences …

All forms of personification draw on anthropomorphism, the propensity to attribute human
characteristics to objects. In an experiment, we show that visual personification—pictures in …