Place branding has become an increasingly integral part of local and regional economic
development strategies in the global competition for business investment. Professional and …

The purpose of this paper is to examine how social media is used as a promotional tool for
economic development at the municipal level through place marketing and branding, to …

In response to neoliberal policies and globalization pressures over the past three decades,
urban governments in advanced economies have, with near-unanimity, adopted place …

This study explores the nature of “collaboration” risk in joint ventures and the factors that
affect local development officials' perceptions of these risks. Extant research on barriers to …

This paper focuses on the marketing of regions and cities within the global market for foreign
direct investments (FDIs). In a context in which place marketing and place branding are …

Este artículo sobre la paradiplomacia de la ciudad se centra, en primer lugar, en definir
conceptualmente la política internacional de los agentes subnacionales y, en este caso …

The present research aims to compile and analyze the existing literature on the role of
interorgani–zational networks in the competitiveness of tourist destinations. To this end, a …

La présente recherche en administration publique s' intéresse au domaine d'étude
désormais communément nommé place branding. Après avoir dressé un panorama des …

This study takes an in-depth look at the roles and utility of consultants in local economic
development, focusing on whether there is ultimately a need for this outsourcing of …

L'existence d'un «effet marque territoriale» dans le processus du choix d'implantation
d'entreprises est souvent attendue, mais rarement étudiée empiriquement. Cette …