Abstract Information on a company's employment webpage sends signals about the
employer image the company intends to project to applicants. Nonetheless, we know little …

This study is a semiotic analysis of consumer-generated antibranding efforts and reveals
tacit semiotic rules used by digital antibranders. A broad theoretical discussion about the …

A product is simply something that is material or substance of some kind. In order to be
transformed into a brand with its own code of meanings and system of rhetorical allusions, it …

Статья посвящена влиянию брендинга на покупательское поведение с учетом двух
важнейших мегатрендов развития современной экономики: во-первых, цифровой …

Дисертацію присвячено виявленню структурно-семантичних, соціолінгвальних та
прагматичних особливостей мови бренду з позиції мультимодального підходу …

While many researchers have documented the characteristics of China's growing tourism
market, a comprehensive image scale of city brand for tourism has not yet been developed …

This contribution looks into logos as a powerful designing tool which can promote the
implementation of Renewable Energy Sources (RES) policy. Given the lack of universal logo …

The purpose of this article is to further develop the use of the semiotic resources in the field
of brand management by exploring some key traditional marketing concepts against the …

We present our semeiotic‐inspired concept of information as 1 of 3 important elements in
meaning creation, the 2 other concepts being emotion and cognition. We have the inner …

The aim of this paper is to present a pragmatic inspired branding method called a value
profile, within the theory of cognitive branding. The method is theoretical anchored in …