The extensive use of social media in higher education marketing has attracted substantial
research interest, which, however, appears fragmented to offer clear pathways. This …

Higher education is regarded as being of paramount importance in Vietnam and as being
essential to raising the level of the country's labor force and promoting economic progress …

This paper focuses on university social media marketing (SMM) activities and their role in
converting following students into university advocates on social media. The study, which …

In the modern world, a significant role in the development of the innovative economy of the
state is played by the training of highly qualified specialists who can produce new …

This research aims to examine the relationship between perceived digital social
responsibility (DSR) and consumer selection by mobile telecom companies in Saudi Arabia …

The study investigates the impact of user-generated content (UGC) on the purchase
intention (PI) of ChatGPT Premium among undergraduate students, focusing on the …

A comunicação digital tem sido cada vez mais utilizada pelas marcas como uma forma de
aproximação com diversos públicos online fazendo com que os consumidores passem a …

В настоящее время брендинг университетов является актуальной проблемой
современных систем высшего образования. Рост конкуренции между университетами …

A comunicação digital tem sido cada vez mais utilizada pelas marcas como uma forma de
aproximação com diversos públicos online fazendo com que os consumidores passem a …

Tóm tắt In today's context, higher education is facing many challenges and opportunities. To
meet increasing social and economic requirements, increasing efficiency in teaching and …