Major antecedents of electronic customer relationship management (E-CRM) studies in the Indian banking sector: A systematic review
P Shetty, Y Poornima - Indian Journal …, 2023 - indianjournalofcomputerscience …
Purpose: Through a comprehensive literature review using PRISMA criteria, the current
study identified the primary antecedents of electronic customer relationship management (e …
study identified the primary antecedents of electronic customer relationship management (e …
INTEGRATING THE CRITICAL SUCCESS FACTORS (CSF) OF CUSTOMER RELATIONSHIP MANAGEMENT (CRM), CUSTOMER SATISFACTION AND CUSTOMER …
SMS Al Khouri - 2020 - scholarworks.uaeu.ac.ae
Abstract Customer Relationship Management (CRM) is a complex and revolutionary
strategic management concept that aims at integrating organisational functions to present …
strategic management concept that aims at integrating organisational functions to present …